C O D I N G
Product-Oriented
Software Design
I’m Joseph Falcone,

Founder &
10x Builder

Shipping cutting edge products with clean UX and engineering built to last.

Connect With Me
Download Resume
About Me

I'm a product-oriented engineer who builds with user-first design principles and a strong emphasis on UI/UX. I make using technology fun again, with software that delights with equal measure beauty and utility.

iOS Programming

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Graphics Design & UI/UX

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Web Development

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Database Administration

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Federal Software

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AI & Agentic Systems

0 years

Featured

Work

A selection of some of my favorite projects with exceptional impact.

ResumeKeywords

AI-supported resume tailoring service. Mobile-first UI for a superior editing experience.

AI
UI/UX Design
Figma
Web Development
Postgres Database
React
Node.js
SaaS
2025

JuiceAssistant

Agentic small business ops. When I ran a small health foods business for one summer, I realized that small business owners struggle to make use of software that could make their lives easier due to time/technical constraints. This AI flattens complex operations like inventory management into simple voice commands.

Agentic AI
UI/UX Design
Figma
Web Development
Firestore Database
Python
Quart
Alpine.js
SaaS
2025

We The People

The world's first civic network, providing insights to legislation and new channels for effective communication between constituents and representatives.

UI/UX Design
Figma
Web Development
Firestore Database
iOS
Swift
2019

Get Likes for Instagram

Like-exchange service that had >2M users and ranked #3 on the App Store. Involved reverse engineering the Instagram API and defeating its security.

UI/UX Design
Sketch
MySQL Database
Cybersecurity
iOS
Objective-C
Android
Java
PHP
AWS
2014

PACTS Mobile

Caseload management software used by every probation officer in the United States. I ran this project for 7 years with the Administrative Offices of the US Courts and had the responsiblity of overseeing their integration of a mobile workflow.

UI/UX Design
Photoshop
Blackberry
iOS
Java
Objective-C
Federal Government
2011
What I Do

I help organizations of all sizes conceptualize and build cutting-edge software through a strategic design approach.

01.

AI Systems

I build profitable production-ready systems from the start with a practical approach to applied AI. There's no need for loss-leading. While it has limits, LLMs are a wonderful tool for working with unstructured data. Efficient function calling with smaller models is my speciality, and it's still underutilized in both agentic and data processing systems.

AI ML LLM OpenAI API Anthropic API Agentic Services Function Calling Data Analysis
02.

iOS Development

I've been building mobile apps since before the iPhone existed, and began working with it on iOS4. I'm deeply famliar with the history of the platform and have extensive experience building for it both startup and federal environments. Whether you need to rescue an old Obj-C app, start a new project with SwiftUI, or just need help understanding the tradeoffs of building with a cross-platfrom framework, I can help you make the right choices.

UI/UX Design Programming SwiftUI Swift Objective-C User Testing Project Management
03.

Graphics Design

User experience is what takes a project from merely "good" to magical. It's the foundation upon which all the tech giants built their legacies, and with my sense of aesthetic and experience designing for so many platforms, it will be yours as well. From logos to entire apps, I can help you build an identity your users will remember for years to come.

Affinity Suite Adobe Creative Cloud Figma Sketch Brand Design Graphics Design Print Design UI/UX
04.

Web Development

I have experience building static pages, e-commerce sites, single-page applications (SPA), software as a service (SaaS), and portable web apps (PWA). My web projects always incorporate modern, responsive design patters that are fast, maintainable, and designed to grow with your business.

eCommerce SaaS Portable Web App (PWA) Single Page App (SPA) HTML CSS Javascript PHP Python React Tailwind
05.

Database Administration

As part of my app development, I've architected and managed both relational (SQL, Postgres) and non-relational (Firebase) databases. Service costs for a poorly structured database are a nasty surprise! I'll ensure that your database makes use of proper indexing and efficient read/write operations to keep service fast and costs low.

Database Planning MySQL Postgres Firestore
06.

Government Services

With nearly a decade of direct experience working with federal agencies like the Department of Defense and the Administrative Offices of the US Courts, I am comfortable delivering software that meets the most strict requirements for security, reliability, and compliance. I have operated both in engineering and leadership roles.

Project Management Policy Compliance Device Management Distribution Presentation

Testimonials

He’s a phenomenal designer!
Their UX insights & pixel-perfect UI work helped us increase our user engagement by 30%. Highly recommended for any product team!
John Doe
CEO at StartupHub
He’s a phenomenal designer!
Their UX insights & pixel-perfect UI work helped us increase our user engagement by 30%. Highly recommended for any product team!
John Doe
CEO at StartupHub
He’s a phenomenal designer!
Their UX insights & pixel-perfect UI work helped us increase our user engagement by 30%. Highly recommended for any product team!
John Doe
CEO at StartupHub

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Years of Experience

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Projects Completed

0M+

Users

0%

Client Satisfaction

Product-Oriented
Engineering

01

Research &
Analysis

Conduct user research and identify solutions.

02

Design &
Prototyping

Built around the most high-value features.

03

Iteration &
Testing

Progressively expand functionality while gathering user feedback.

04

Prepare for
Delivery

Integration of analytics and implementation of user feedback.

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